Subject: 1961 Imperial Dealer Accessory List
Sent: 2/23/97
From: Tony Lindsey, Imperial Mailing List Administrator
I just ran across something in my archives that I'd like to share - It's a booklet that lists the various add-on accessories that dealers could install for customers at Chrysler-product dealerships. There were NO pictures shown in the booklet. I can just imagine a salesperson squeezing every possible penny out a prospective Imperial owner with these little gems! I've only listed the items that were available on 1961 Imperials, plus their suggested price at the dealership. Who would like to explain some or all of these items and what they were like?
Salesman's Pocket Price List And Guide Of 1961 MoPar Accessories For
PLYMOUTH
VALIANT
DODGE
DART
LANCER
DESOTO
CHRYSLER
IMPERIAL
DODGE TRUCK
SIMCA
MoPar Parts & Accessories
Detroit 31, Michigan
November, 1960
Cap, Fuel-Tank, Locking - $2.95
Child Guard Safe-T-Lock - $4.95
Cover, Spare-Tire, Plastic - $3.95
Curb Signals - $2.95
Cushion Toppers, Front & Rear - $9.95 Each
Door-Edge Protectors, 2-Door - $2.75 Set
Door-Edge Protectors, 4-Door - $4.95 Set
Fuel Pressure Regulator - $6.95
Kool Kooshion - Standard Size - $4.45
Kool Kooshion - King Size - $5.60
License Plate Frames - Aluminum - $4.25 Each
License Plate Frames - Gold - $4.75 Each
Light, Emergency Warning - $10.45
Mirror, Outside, Universal Custom - $4.80
Mirror, Outside, Universal Twin-Strut - $5.50
Mirror, Outside, Universal Hooded-Manual - $8.95 [I'm guessing this is
the one that everybody ordered, since it matches the one on the
driver's-side]
Mirror, Inside, Vanity - 1.50
Seat-Belt Package - Front Single - $12.50
Seat-Belt Package - Rear Single - $12.20
Seat-Belt Package - Front Dual - $23.95
Spotlight - Less Brackets - $26.95
Window-Lift Safety Switch - $2.35
Touch-Up Paint - Applicator - $1.00
Touch-Up Paint - Spray Can - $1.49
[The following items were listed as proper for Imperials, but the space for the price was left intentionally blank:]
Air-Conditioning System, Cool Aire
Antenna, Motorized, Front
Radio, Imperial Golden Touch 404
Body Undercoating
Tips for salespeople (printed on the back of the booklet):
DEMONSTRATE
- The Supreme Touch Of Elegance And Luxurious Comfort Of Mopar "Cool Aire" Air Conditioning
- The Added Pleasure Of A Mopar Radio And Rear Seat Speaker For "Hi-Fi" Sound Effects
- Traveling Music At Its Very Best With A Mopar 45 Rpm Record Player [the booklet only shows the HiWay Hi-Fi as being appropriate for '61 Plymouth and '61 DeSoto, but with no price listed, but I don't care - I'm STILL going to install mine in my Imperial!]
- Show Your New Car Owner More Night-Driving Convenience With:
M Glove Box Light
O Map Light
P Trunk Compartment Light
A Underhood Light
R Spotlight
- Help Your Customer To Keep His Car "Like New" Longer With:
M Door Edge Protectors
O Bumper Tie Bar
P Floor Mats
A Cushion Toppers
R Paint Applicator
"SHOW 'EM AND SELL 'EM"
Every New Car Purchaser is interested in items that provide an extra margin of safety. Demonstrate the "Plus Safety" of MoPar's Chrysler Corporation Engineered --
POWER BRAKES
SEAT BELTS
EMERGENCY WARNING LIGHTS
BACK-UP LIGHTS
CHILD GUARD SAFETY LIGHTS
SAFETY CUSHION VISOR
REAR WINDOW DEFOGGER
WINDSHIELD WASHER
MIRROR-MATIC MIRROR
DAY-NIGHT MIRROR
TINTED PLEXIGLASS VISOR
REMOTE CONTROL OUTSIDE REAR VIEW MIRROR
"SHOW "EM" how they can own MoPar Custom designed Accessories now by including their cost in the financed balance of the new car purchase. An extra investment of only a dollar or two each mont will return priceless dividends in driving security and enjoyment.
