An automotive design so right that many cars, this

year, attempt to imitate it. 

Swivel seats which swing doorward to help you in

and out, a long-felt need in this era of low car

silhouettes...specially installed only in this fine

car. 

Leg-room for easy lounging...head room for sitting

imperially straight...and broad high doors to let

you in and out with dignity. 

Auto-Pilot, which reminds you of speed limits and

holds a steady pace, without a touch of the

accelerator. Imperial alone, among fine cars, offers

you this choice. 

A totally new engine designed to deliver more

thrust with fewer revolutions, slower piston

strokes, less friction, less noise, less fuel. 

A suspension system unique in auto

design...which gives Imperial a poise and handling

stability that soft coils or complex air systems

have yet to equal.

Hand-crafted interiors wrought in glove-soft leathers,

classic broadcloths, sculptured jacquards...in colors

and combinations that are fashion news this year.

New enamels which stay lustrous up to three years

with no more than a casual washing. Chrome accents

almost totally indifferent to weather and aging.

A new plant equipped around a concept of quality

control unique in the motor world...to make Imperial

the most carefully built motor car of its time.

Drive it for sixty minutes. Meet excellence face to face.

FINEST PRODUCT OF CHRYSLER CORPORATION

IMPERIAL