58 Southampton


America's new fine car leader . . .

Introducing . . . Imperial for 1958. Sleek, low, glittering. A car of matchless
good looks, good taste and fine quality. Of silent, surging, magnificent power.
Of silken handling. Of velvet torsion-bar ride.

Here it is in all its splendor. Here is the fine car that has emerged as the foremost
preference of knowing people among all fine cars. The beautiful, dramatic new leader,
the finest product of Chrysler Corporation. The Triumphant 1958 Imperial.



S58


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