See also: 1958 Imperial Body-Plate Decoding Tips
From Philippe:
DECODING THE 1957 IMPERIAL DATA PLATE
This plate is attached on the upper right hand radiator support. Sometimes removed or swapped by owners, body or paint shops or unscrupulous individuals!
I've picked the following info from the CHRYSLER 300C Handbook and also applies
to the 1957 Imperial.
Example of data plate (prior to entry of production information):
Above the first line you'll read numbers or letters related to this line:
MDL = Model: I don't have the codes yet. I know only that 283 = Crown convertible and 289 = Crown Southampton four-door hardtop.
PNT = Paint code: A = Jet black etc.. (see below). Z or ZZ = special order paint (1 or 2 colors)
TRIM = Trim & upholstery, no info. 00 = special order interior
SCH = Schedule date: month / day. i.e 0403 = 3 April (57)
ITEM = no info
BODY= # body?
SO/FO= Special order/foreign order. If there's a number above you have a rare or foreign car!
The double rows of small numbers are to be read from top to bottom. If a third and larger number is printed in a vertical column, the car was produced with that option code item. For example, the firsts of the lines are 3 & 5. If you've under the 5 the number 7, the code option is 357. This code applies to all 57 Chrysler products and some of them aren't used on Imperial because they are standard (i.e Torqueflite) or N/A.
Example of my car (57 Crown convertible):
Options I have: 357, 344, 349, 224, 356, 345, 323, 265 (?), 358, 332. Schedule: 11 / 8 (56) or 1 / 18 (57) ? I think 1 / 18 because 57 Imperials were introduced 10/30/56 and my serial number is C57 9909. If it was built in Nov. 56, the number would be a C57 1... or 2....
If you need PPG codes, see American Automobile Paint code manual from P. Sessler (Motorbooks Int).
1957 SERIAL, MOTOR & FRAME NUMBERS
Serial (VIN) number: In the usual location (left front door hinge pillar
post): from 57 - 1001 to 57 - 36 890
Motor number: stamped on top of block behind water pump: from CE 57 1001
to... ?
Frame number: stamped usually on top or (and) on side of the right frame rail.
Location: On top of rail: Between the body mounts, approximate center of
rear passenger door
Here is a drawing, showing where the numbers are found...
Here is what mine looks like...
On side of rail: Between body mounts, often hidden by the gas line,
approx. center of rear passenger door. (on my
car, 1 1/2 ft ahead of rear wheel wheel body mount)
221
Black
222
Ivory
223
Blue
224
Green
265
Route (unknown meaning)
311
Light package
312
Oil filter.
313
Custom steering wheel
314
Wheel covers
315
Antenna, twin rear manual
316
License plate frame - rear
317
Bumper guards, Front & rear.
318
Tires, white sidewall rayon tubeless
319
Radio - Music Master.
321
Radio - Electro Touch Tuner
322
Rear shelf speaker (N/A conv).
323
Heater - custom conditionaire
324
Defogger, rear window (N/A conv)
325
Power brakes
326
Power front seat, 6 way
327
Power steering.
328
Power window
329
Electric clock
330
Tires, white sidewall nylon tubeless
331
Vanity mirror
332
Solex glass
333
Safety Cushion Dash
334
Mirror, tilt type
335
Mirror, left outside
336
Windshield Washer
337
Torqueflite
338
Air Foam Seat Cushion,rear.
341
Undercoating
342
Hood Ornaments
343
Fender Ornaments
344
A/C unit (323 required)
345
Highway HI-FI 16-2/3 rpm record player (Electro-Touch Radio required)
346
Windshield Upper Moulding
347
Tires, black sidewall
348
Rear Window, Upper Portion Shaded (332 required), 2 dr H/T only
349
Dual Headlights
351
Power Antenna
352
Heater, Mopar Instant Heat (NA w/ AC)
353
Stone Shields (on rr quarter panel)
354
License Plate Frame, front
355
Extra Heavy Duty Generator
356
Electro-Touch Radio, Imperial
357
Flitesweep Decklid, Imperial
358
Hood Ornament, Imperial
361
Antenna, manual
541
Mirror, right outside
572
Tires, Captive Air (T&C station wagon only).
A
Jet Black
B
Horizon Blue
C
Regatta Blue
D
Sovereign Blue Metallic
E
Seafoam Aqua
F
Parade Green Metallic
G
Forest Green Metallic
H
Mist Gray
J
Gunmetal Gray Metallic
K
Charcoal Grey Metallic
L
Desert Beige
M
Shell Pink
N
Copper Brown Metallic
P
Gauguin Red
R
Regimental Red
S
Sunset Rose
T
Champagne Gold
U
Deep Ruby Metallic
V
Saturn Blue
W
Indian Turquoise
X
Cloud White