This sales training film provides some excellent looks and discussion of the new 1960 Imperial.
Below are links to 4 DIFFERENT CLIPS, containing several still pictures from the movie. In order to play, just click any of the pictures below--click on a small picture for a small movie, or a large picture to view a larger, high quality clip suitable for viewing in "full-screen" mode; file sizes are listed below each screen shot. Left click to view the movie directly, or save to your hard drive by right-clicking and selecting "Save Target As". If you need help viewing, go to our "How To Play Imperial Movies" page. Enjoy!
| Stitched "crown" pattern on one of the fabrics available in the Imperial interior for 1960. | |
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| 4.7 Meg | 38 Meg |
| "This is the elegant LeBaron interior, a masterpiece of new color and new design. Wherever you look, dramatic new shapes tell you that everything is fresh, and more luxurious than you imagined possible." | |
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| 4.7 Meg | 38 Meg |
| "Here is a new shape that gives you leadership in an unusual way..." | |
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| 4.7 Meg | 38 Meg |
| "...the steering wheel of 1960 Imperial." | |
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| 4.7 Meg | 38 Meg |
| "Whether you call it a squared-off circle, or a rounded-off square, the fact remains it is really new and boldly symbolic of the totally new way to live in an automobile that is evident all around you in the 1960 Imperial." | |
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| 4.7 Meg | 38 Meg |
| "The Imperial instrument panel has a massive and powerful appearance, yet a graceful, balanced symmetry. Dominant are the two circular instrument clusters, each individually hooded by an impressive brow. In the center of each cluster is a unique turn signal indicator, recessed in a gun-type housing." | |
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| 4.7 Meg | 38 Meg |
| "Exclusive to the Imperial is the vertically arranged heater push-button console on the right, and the transmission push-button console on the left." | |
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| 4.7 Meg | 38 Meg |
| "Safety padding across the instrument panel is, of course, standard equipment." | |
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| 4.7 Meg | 38 Meg |
| "Now watch carefully and you will see for the first time in any automobile a revolutionary new system of instrument lighting. This is Panelescent lighting. It is a totally new concept of instrument lighting in which the surface to be illuminated is coated with a special phosphorescent substance. When voltage is applied directly, the result is a soft, even glow. Panelescent lighting makes instruments easier to read, since there is none of the glare or shadow distraction of incandescent bulbs. But even more important is the striking visual effect created: a subtle glow of unmatched beauty and elegance. This very special look of luxury will surely set the 1960 Imperial apart from all other fine cars." | |
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| 4.7 Meg | 38 Meg |
| "And now let's take a close-up look at the Imperial in color, because the color story for 1960 is also good news. There are fewer colors, more carefully selected. Here is the distinctive Dawn Mauve, and its elegant, smoky counterpart, Dusk Mauve--two totally new colors created especially for the woman fine car buyer." | |
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| 1.8 Meg | 15 Meg |
| "Here is rich Cedar Green, and the delicate softness of Light Mint." | |
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| 1.8 Meg | 15 Meg |
| "Brilliant Regal Red is complemented by the deeper Regent Ruby." | |
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| 1.8 Meg | 15 Meg |
| "Other feminine favorites will be crisp Moonstone Blue and the cooler Glacier Blue." | |
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| 1.8 Meg | 15 Meg |
| "Beach Beige should prove a popular sport tone; or in warm contrast, the darker Powdered Bronze. You will have 12 color options on the LeBaron, and 17 for the Custom and Crown series, all perfectly in tune with next season's fashion predictions." | |
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| 1.8 Meg | 15 Meg |
This clip had no sound, and I'm not sure if it had any originally, but it still includes some excellent detail and driving shots of the '60 Imperial.
| Close-up of the '60 Imperial's gun-sight taillight. | |
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| 3.4 Meg | 23 Meg |
| Center chrome of the FliteSweep decklid, an elegant "continental"-type spare tire cover. | |
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| 3.4 Meg | 23 Meg |
| Imperial script crosses the fine mesh of the grille. | |
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| 3.4 Meg | 23 Meg |
| The '60 Imperial looks even more elegant as it slides silently down suburban streets. | |
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| 3.4 Meg | 23 Meg |
| "Smiley face" grille of the 1960 Imperial as it approaches.... | |
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| 3.4 Meg | 23 Meg |
| ...then elegantly rounds a curve. | |
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| 3.4 Meg | 23 Meg |
| Hardtop styling and flamboyant fins help make this car a stylish boulevard cruiser. | |
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| 3.4 Meg | 23 Meg |
| "On October 4th, this four-color spread will formally announce the 1960 Imperial to America." | |
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| 2.3 Meg | 19 Meg |
| "This advertisement will appear in Life, Saturday Evening Post, Time, Newsweek, and U.S. News & World Report." | |
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| 2.3 Meg | 19 Meg |
| "The spread will be followed by this attention-getting, four-color page." | |
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| 2.3 Meg | 19 Meg |
| "In addition to this high-impact announcement campaign, we have created a special prestige campaign." | |
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| 2.3 Meg | 19 Meg |
| "This elegant black-and-gold spread, a dramatic innovation in fine car advertising, will appear in Fortune, Town & Country, Holiday, Sports Illustrated, and The New Yorker." | |
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| 2.3 Meg | 19 Meg |
| "This
dramatic black-and-white ad will appear in major newspapers throughout
the nation."
"This 24-sheet poster will be seen by our nation's motorists." |
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| 2.3 Meg | 19 Meg |
| "This campaign will reach a total audience of over 103 million....to bring prospects into your showroom, and to pave the way for a golden sales year for the elegant 1960 Imperial, America's Most Carefully Built Car." | |
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| 2.3 Meg | 19 Meg |
